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Conference Lanyards: Promote Your Business Creatively

Conference Lanyards: Promote Your Business Creatively

In the world of conferences and events, lanyards have become a staple accessory for attendees. Not only do they serve a functional purpose by holding important identification and access cards, but they also offer a unique branding opportunity for businesses. With the right design and creativity, lanyards can help promote your brand and create a lasting impression on your attendees.
The importance of conference lanyards in an event cannot be overemphasised. These simple but highly effective promotional materials are a great way to promote your business and create massive brand awareness during the course of an event or conference.
Here, we will explore how conference lanyards can be used to promote your business.

What are Conference Lanyards?

Before we delve into how conference lanyards can be used to promote a business, let’s first talk about what it is.
Conference lanyards are simple straps worn around the neck. Most of them are usually made of fabrics or plastics. Basically, they are designed to hold name badges or ID cards. And are often used at conferences, trade shows, and other events.
However, conference lanyards are much more than just functional and fashionable accessories. They can be customised with your company logo, message, or branding, making them a powerful marketing tool that can help to promote your business and create brand awareness.

Conference Lanyards: Promote Your Business Creatively

Benefits of Using Conference Lanyards to Promote Your Business Creatively

Increased Brand Visibility

One of the main benefits of using conference lanyards to promote your business is that they can greatly increase your brand visibility. By simply placing your company logo, slogan, or other branding messages on the lanyard, you can ensure that everyone attending the conference or event notices your company. Thereby, promoting your business creatively.

Cost-Effective Marketing

Marketing can be expensive, but conference lanyards offer a cost-effective way to promote your brand. Lanyards are relatively inexpensive to produce, and they can be reused at multiple events, providing you with long-term exposure to your brand.
Compared to other marketing materials like billboards, print ads, or TV commercials, conference lanyards are a fraction of the cost. You can order thousands of lanyards for a fraction of the cost of other marketing materials, making them an excellent investment for businesses of all sizes.

Professional Appearance

Using conference lanyards can also help your business project a professional image. Lanyards are commonly used at conferences, trade shows, and other events, so having a branded lanyard can help your business fit in with the other attendees and exhibitors.

Easy to Distribute

Another benefit of using conference lanyards is that they are easy to distribute. You can give them away to attendees as they arrive at the event or place them in a prominent area where people can grab them as they walk by.
Sharing lanyards can be a great way to start conversations with potential customers. You can use the lanyard as an icebreaker and start a conversation about your business or products.

Long-Term Exposure

As mentioned earlier, conference lanyards provide long-term exposure for your brand. Attendees can wear them throughout the event and even after they leave, providing additional exposure for your brand.
Furthermore, people tend to keep lanyards and use them to hold their keys or identification badges, providing ongoing exposure for your brand long after the event. This means that conference lanyards offer a high return on investment and can provide your business with ongoing exposure for years.

Tips for Using Conference Lanyards to Promote Your Business

Choose a high-quality lanyard:
When selecting a conference lanyard, it is important to choose a high-quality product that is durable and comfortable to wear. This will ensure attendees are happy wearing the lanyard throughout the event and beyond that day.
Customise the design:
Customising your conference lanyard with your company logo, name, and other information is essential. This will help to create brand awareness and make your business stand out from the competition.
Use eye-catching colours:
Consider using eye-catching colors consistent with your brand when designing your conference lanyard. This will help to draw attention to your brand and make it more memorable.
Include a call to action:
Consider including a call-to-action such as a website URL or social media handle to make the most of your conference lanyard. This will encourage attendees to learn more about your business and engage with you online.
Distribute strategically:
When distributing your conference lanyards, consider giving them to attendees most likely interested in your business. For example, if you promote a new technology product, consider giving lanyards to attendees working in the technology industry.
Offer incentives:
Consider offering compensations such as a prize draw or exclusive access to your product or service to encourage attendees to wear your conference lanyard.
Use in combination with other promotional tools:
Finally, consider using your conference lanyard and other promotional tools such as business cards, flyers, and brochures. This will help to create a more cohesive and effective promotional campaign.

Concluding Thoughts Conference Lanyards to Promote Your Business Creatively

Conference lanyards offer a fantastic branding opportunity for businesses at events or large gatherings. With creativity and carefully considered design and functionality, lanyards can be an effective marketing tool for any business.
Just Lanyards offers a range of high-quality and customisable lanyards to suit any industry or event. Consider us for your next conference or event and see the difference that a well-designed lanyard can make.