Almost every business conference, exhibition, and corporate event distributes lanyards at registration. Not only are lanyards a practical measure for security and identification, they’re also a powerful marketing opportunity – imagine thousands of people wearing your brand logo around their neck throughout multi-day events, targeted at your exact audience. There’s really no better targeted brand exposure than that.
Promotional lanyards are often an overlooked marketing goldmine. So, how can you use conference lanyards for maximum brand exposure?
Why Conference Lanyards Work for Corporate Events
Lanyards offer guaranteed visibility. At corporate networking events, exhibitions or trade shows, lanyards are often distributed at the door, meaning every delegate wears your brand logo for the duration of the event. Your brand is in direct line of sight when delegates are networking, grabbing coffee, or even heading between venues. Promotional lanyards turn every delegate into a walking advertisement for your brand.
The focused nature of industry events means you’re not broadcasting to the general public. Corporate events guarantee you’ll be reaching decision-makers who are already engaged with your sector, massively increasing conversion likelihood. Unlike a billboard or advert which is seen by everyone, promotional lanyards for corporate events guarantee you’re getting your logo in front of the right people.
Exhibition Lanyards for Sponsors
Exhibitions attract thousands of attendees over several days, all with professional interests aligned with your sector. Sponsoring exhibition lanyards places your brand directly around the neck of every visitor walking the show floor, creating repeated brand impressions that build recognition and recall.
Exhibition lanyard sponsorship works particularly well for companies wanting to reach specific sectors. For example, a technology provider might sponsor fintech conference lanyards, whilst construction material suppliers could target building industry exhibitions. The targeting is precise and the exposure is guaranteed.
As an exhibitor, you may also want to choose distinctive lanyards for your stand teams. Whilst attendees wear sponsored lanyards, your staff can wear company-specific lanyards that make them easily identifiable on busy show floors. This dual approach maximises your visibility.
Corporate Event Lanyard Sponsorship: The Competitive Advantage
Event organisers recognise that lanyards offer sponsors exceptional value – every delegate receives one, wears it throughout the event, and often keeps it afterwards for future use with work ID cards.
Compared to other sponsorship elements, lanyards deliver sustained visibility. Logos on banners or programmes will be seen in passing, but lanyards are worn continuously, creating hundreds of impressions across the event duration.
The lanyard becomes both identification and marketing material. Delegates frequently take lanyards home with them (everyone loves a useful freebie after all!) and the more practical you can make your conference lanyard, the more likely they are to keep using it after the event, ensuring your brand stays top of mind.
Promotional Lanyards Beyond the Event: Extended Brand Value
The marketing value doesn’t end when the conference closes. Delegates frequently continue using event lanyards with their workplace ID cards, particularly if they’re well-designed and durable. This means your logo keeps appearing in delegates’ offices long after the event, extending your sponsorship investment far beyond the original few days.
This extended visibility is particularly valuable for B2B marketing where purchases may need to go through lengthy decision-making processes. A procurement manager who attended your sponsored conference in March might still be wearing that lanyard when budget planning begins in September. By making your lanyards durable and eye-catching, you increase the likelihood they’ll continue to be worn, creating a lasting impression that extends far beyond the event and exposes your brand to everyone in their office.
Designing Conference Lanyards for Maximum Impact
You want your brand to be associated with quality, so your corporate event lanyards should reflect that. Professional printing, durable materials, and thoughtful design will reflect well on your brand. A cheap-looking lanyard makes it less likely your lanyards will see use after the event—reducing the longevity of your investment.
The more practical and useful you can make your lanyard, the better! Consider adding features like retractable badge reels with your branding to increase usefulness, allowing delegates to store keys and other items without needing to take off their lanyard. Other lanyard attachments like rigid badge holders allow ID badges to be displayed clearly. Using strong metal clips instead of plastic ensures lanyards are durable and that they look and feel high quality.
Practical Event Lanyard Solutions
When you’re managing a large corporate event, there are a lot of moving parts to balance and the last thing you want to worry about is whether your lanyards will arrive on time.
Our team offers 3-day express conference lanyards for last-minute corporate events using full-colour heat transfer printing (also known as dye sublimation) processes to create clean and vibrant lanyards quickly, even with complex designs. If you have a bit more time and a simpler logo, screen printing will produce superior Pantone colour matching. The choice between dye sublimation vs screen printing comes down to the complexity of your design as well as the time constraints of your project.
Our experienced team of in-house designers at JustLanyards can advise you which printing method is best for your event.
Getting Started with Event Lanyard Sponsorship
Ready to start designing your custom conference lanyards? Our DIY lanyard design tool lets you create your own lanyards and preview your changes live. With our clear pricing structure, you can see the cost before you commit, save your design, and get a quote for decision-makers to review.
We’ve got an in-depth tutorial on how to use our personalised lanyard design tool which shows you the full process step-by-step, and our designers are available to help if you get stuck.
Start designing your custom lanyards today or get in touch with our team for support.