Lanyards are seen across a variety of industries from offices to leisure and hospitality. Almost every workplace uses lanyards, but there’s a big difference between a plain, generic lanyard and one that’s branded with your company logo and colours. Branded lanyards reinforce your company’s professional image, strengthen brand awareness, and contribute to workplace security, and give your team a cohesive and easily identifiable look.
So why should your business invest in custom branded lanyards? Let’s explore the benefits of custom printed lanyards.
How Personalised Company Lanyards Create Brand Awareness
Your staff are your best brand ambassadors! They spend 8 hours a day working for you, so they know more about your products and services than anyone and are the best people to represent your company to the public. By adding a branded lanyard to your team uniform, you help get your company in front of a wider audience in a way that doesn’t feel forced. Whenever your employees are at their desks, meeting potential clients, out on lunch, commuting, or grabbing shopping after work, they’re wearing your company logo and creating impressions of your brand.
How Branded Lanyards Project Professionalism
It’s cliche, but first impressions really do matter, especially in business. When clients and customers visit your premises or when staff represent the company off-site, a branded lanyard gives your team an organised, uniform and well-presented appearance.
For businesses without formal uniforms such as tech companies or creative agencies, branded lanyards unify your team and make them identifiable. Staff can wear their own clothes and feel comfortable whilst still wearing the company logo. Branded lanyards offer a flexible way to give everyone on your team a consistent appearance without the expense and logistical troubles of ordering uniforms. When ordering uniforms, you need to get accurate sizing, order multiple items per person and wait several weeks for delivery. Branded lanyards, however, are inexpensive, small and easy to store, have a quick turnaround, are one size fits all, and each employee only needs one.
For companies with official team uniforms, lanyards can still be a core part of the uniform. They allow team members to showcase their professional ID cards and are especially useful for roles that may involve visiting customers in their home such as sales representatives, delivery drivers, or household maintenance services. Branded company lanyards support customer trust by proving that your staff are legitimate employees of the business.
How Branded Lanyards Encourage Workplace Security
Security might not be the most exciting benefit of branded lanyards, but it’s certainly one of the most important. When everyone in your organisation wears a company lanyard, it helps to identify who should and shouldn’t be on-site, allowing teams to challenge anyone without a lanyard or valid identification.
This is especially important in customer facing businesses that may have multiple access points such as leisure centres, hotels and entertainment venues, helping to identify customers who may have accidentally stumbled into staff-only areas.
For healthcare facilities, schools, nursing homes or other facilities dealing with vulnerable people, branded lanyards become part of core safeguarding procedures. They make credential checking easier and support access control systems, creating a security-focused culture where everyone always displays their credentials on-site, protecting the people under your care.
How Branded Lanyards Contribute to Company Culture
Branded lanyards also make your staff feel more like a team. It’s a physical item that everyone shares, no matter how different their departments or roles may be. It boosts the sense of community and reinforces a shared company culture.
When new employees receive their branded lanyard on their first day, it’s like an initiation that officially welcomes them into the team. It’s a small gesture, but it feels exciting for new employees and makes their new role feel real, cementing their position on the team.
Cross Sector Uses for Branded Lanyards
Branded lanyards can be used almost universally. They work across virtually every industry and business type:
- Retail and hospitality businesses can use branded lanyards to help customers identify staff quickly for a smoother customer service experience.
- Corporate offices may use branded lanyards to maintain a professional appearance, but also as a security feature to identify staff and control access points, which is particularly important in buildings that may host multiple offices.
- Healthcare settings use lanyards for clear staff identification, protecting vulnerable patients and forming part of safeguarding procedures. Branded NHS lanyards help patients feel more confident in their care provider.
- Schools and universities use branded lanyards to differentiate students, staff, and visitors. Branded lanyards for the education sector allow for access control under safeguarding policies, helping to identify anyone who shouldn’t be on site.
- Corporate events and conferences can use branded lanyards to identify organisers, speakers, and attendees whilst also presenting an advertising opportunity for brand partners and sponsorships.
How to Design your Custom Branded Lanyard
Getting the most from your branded lanyards means thinking carefully about the design process to make sure your lanyard reflects your brand accurately and your logo is clear and prominent.
We offer full colour heat transfer printing or screen printing. Heat transfer or dye sublimation works using plain white lanyards and special inks that impregnate the lanyard with dye that replicates your chosen design exactly. This type of printing is ideal for complex multicolour logos and vibrant designs and offers quick printing at the cost of some crispness and colour fidelity.
Screen printing works best for bold, simple logos with a limited colour scheme. It takes longer to print and requires each element of your design to be printed one at a time with drying in between, but produces a clearer, sharper looking result. Screen printing works best when you have a bold design that you really want to stand out.
Beyond dye sublimation vs screen printing, you should also consider additional lanyard accessories such as ski pass reels or ID card holders to add utility to your lanyards.
Ready to Order Your Branded Lanyards?
Creating your branded lanyard couldn’t be easier with our personalised lanyard design tool that lets you see changes directly in the editor. Choose colours, custom text, and place your company logo then preview your design immediately. Or save your design for later and download a quote to continue when you’re ready to make a decision.
If you need a little help, you can contact our friendly team for advice or just dive in right away if you’re ready!
We’ve got an in-depth tutorial on how to use our personalised lanyard design tool which shows you the full process step-by-step, and our designers are available to help if you get stuck.
Start designing your custom lanyards today or get in touch with our team for support.