When designing and creating personalised lanyards, colour can help you to outdo the competition if you know how to use it properly. Colour affects everyone’s thought processes, whether directly or subconsciously, so it’s no surprise that businesses know how to make smart choices when it comes to colour psychology.
For example, one colour can make you feel happier than another, while different shades can make you feel relaxed or energised, calming or uplifting your mood respectively. Every self-respecting business organisation should be able to harness the power of colour and use its knowledge to combat its competitors.
Brand promotion
Lanyards are extremely important for a number of reasons. Not only do they display your ID card at work, events and conferences, but they also represent your brand and company. They can be personalised with logos, images and text. This includes the clever use of colour to represent your brand and inspire the right impression.
Some of the world’s most popular businesses and brands are associated with many different things, including the appearance of their logo, the shape of the letters that make up their business’s name, their advertising slogans and of course, the corporate colour that represents their brand.
A great example of this is Ferrari Red, which has become an icon in its own right. A colour as significant as this in corporate advertising emphasises the importance of choosing the right colour – or combination of colours – to build your brand. This translates to making your lanyards stand out from the rest.
Power of colour
Most people recognise the popular associations attached to various colours. One of the most well-known, according to psychologists, is the association of red with power.
Blue is widely related to being trustworthy, while yellow is a positive hue, associated with happiness and good vibes. Black is linked to sophistication and elegance, while white conjures up images of purity and cleanliness.
Green is associated with nature and calmness. While orange can be a happy colour, using too much of it can dazzle the eyes and grate on the nerves, so it’s best used as an accent colour.
Your choice of colour can also depend on the sector you’re in. White is often used for the branding of businesses in the healthcare sector. Green is widely used in the agricultural industry, but in recent years has become popular in the finance sector, thanks to its association with growth.
Lanyard colour decisions
While your business’s choice of colours is important to your brand and logo, it should also make your company stand out in crowded spaces, when compared with a sea of competitors. Don’t think this is limited to making your products stand out in a retail environment!
While packaging decisions impact the way your product is seen and perceived by potential customers, the choice of colours on your personalised lanyard should make your personnel stand out too.
When you’re at a conference, trade show or another event where lots of different businesses are aiming to be seen, present a unified front by having your employees wearing lanyards that look completely different from everyone around them.
A little research in advance is important here, as you need to check out the brand colours of your competition and then go with something different that will stand out in the crowd.
Use your colours in a combination that looks unique. Make sure your lanyards catch the eye, so people who see them at a glance will wish to find out who you are and what you do.
Promotional lanyards and conference gifts
Of course, your lanyards are not only used to identify personnel and introduce your company at events. Choosing a lanyard company that understands how to use the correct colours to design and brand promotional items is paramount too.
Personalised lanyards are popular as promotional items and as conference gifts. Your employees will probably wear a uniform at trade shows, so using the relevant colours on a vibrant, well-designed lanyard is a great way of promoting your brand further.
A wearable item such as a lanyard is a brilliant solution to keep on promoting your brand after the event is over. Research has shown a well-made lanyard can remain usable for around three years, or slightly less in a corrosive environment.
By giving visitors to your trade stand a useful lanyard, in your business’s brand colours, they can use it afterwards to hold their own ID or small personal items. This ensures people will continue to see your brand, long after the event.
What lanyard colours work well together?
There is no set rule as to the colours you can or can’t use together on a lanyard. As mentioned earlier, red conveys power, but if there is red in your brand colours, don’t overdo it on your lanyard, as it can look too dramatic.
If your branding includes navy blue, this is a colour that represents tradition and trust. However, used in excess on your lanyard can make it look dull. Try mixing it with a brighter colour as an accent to ensure it doesn’t appear too dark.
Having a white lanyard and using bright colours on top in a corporate design can also be very effective. Using a white base stands out extremely well with most other colours. It can look striking with vibrant blue or rich black to convey your message.
Never be afraid to experiment and mix up the colours a bit. Although your personalised lanyards must represent your company and branding, there’s no need to stick exactly to the design on your headed paper and packaging, for example.
Reflecting your brand
When it comes to lanyard design, any good designer will understand the importance of the colour scheme and how to use it to its best advantage.
The use of interesting colour combinations, bold text in striking fonts and relevant images can create an exclusive lanyard to relate to your brand and inspire people to find out more.
Your lanyard colours should reflect the personality of your brand. Many companies conduct customer research to analyse their perception of how well the branding reflects the company’s personality. If you’re planning any re-branding, this is always a good idea.
Once you’re sure your brand colours are right, visit Just Lanyards to turn them into personalised lanyards that will make you stand out from the crowd.