There are so many promotional products out there that it can be hard to decide on what the “best” products are. When you are at an event or giving out personalised items to employees or clients, one of the most common items may be a lanyard – in fact, personalised lanyards are considered to be part of the top five promotional products that you should hand out! But why is this? Read on to discover more.
They are widely appreciated
While personalised lanyards might not be surprising or outlandish as a product, they are a firm favourite for a very good reason – many people love them. This is an essential that people need (and which can easily get lost!), and they can have a variety of uses. From keeping keys safe to being able to use them to clip on a clear wallet or a company ID, they are very much appreciated as a promotional product that people will actually use.
Promotes your business for you
A lanyard is something that many people in all walks of life use, so personalised lanyards can have quite a wide reach. If one person is wearing your lanyard around their daily life, then this could expose your business to a wider range of potential customers – even internationally.
Lanyards are an affordable option
When it comes to promotional products, you will usually be giving them out in bulk. This means that you don’t want to break the bank when ordering them. While promotional products will be in your marketing budget, you don’t want to go wild and end up having to cut corners elsewhere. Personalised lanyards don’t have to be expensive to be high quality; they can still look great and be sturdy. A simple lanyard is easier to produce than many other promotional items, driving costs down further especially when you order in bulk.
No sizing worries
It may be tempting to give away t-shirts or similar clothing items as a promotional product, but lanyards come out on top as more popular for one simple reason. You don’t need to stress about sizing! Especially if you will be giving out a lot of promotional products at an event, it is easy to run out of popular or common sizes quickly, whereas lanyards are one-size-fits-all.
Easy transport
Some larger promotional products – such as clothing or mugs – take up a lot more room than smaller options. Lanyards are not only fairly delicate and small, they can also be stored in a way that means they take up even less space. So you don’t need to worry about storing dozens of large, bulky boxes, and transporting the lanyards to and from events is easy.
Wearability
As well as being kind to your budget and space-saving, lanyards are also very portable. This means that when you hand a lanyard to someone, they can easily put them away, or could even put them directly around their necks. People from all walks of life wear lanyards nearly every day, so they really are a useful item that can be used again and again during the working day.
Broad appeal
Key cards are increasingly common as a way of getting in and out of buildings for every employee. But even if someone uses keys or a fob, they will still benefit from keeping these access items close at hand. Rather than losing them in a pocket or bag, a lanyard is a great alternative. Nearly every business uses lanyards, and they can work across a range of industries – from office buildings to schools and beyond.
Design flexibility
When you go with an excellent personalised lanyard provider, you have so many options for flexibility of design which means they are a highly adaptable promotional product. Whether you are using them to promote a seasonal campaign or need to adapt your company logo, it can be easy, cheap and flexible to do so. Add text or an image to truly reflect your brand.
Easy to bundle
If you are handing out a single promotional product, then a lanyard can be a solid and essential option. However, it may not have the wow factor that you are looking for. On the other hand, if you are bundling a selection of promotional items at an event, a lanyard can be a valuable component of the bundle. For example, if you are giving away a t-shirt or a mug, these may not be items that people either wear daily or carry around with them. By adding a lanyard, not only do you bulk out your promotional package, but you increase the amount of opportunities you have to get your name out there. Of course, it also simply makes your promotional items package look that little bit more impressive!
Simple to hand out
Perhaps the biggest reason that lanyards are considered a top promotional product is that you have so many options for how you distribute this. Some items may be best suited to trade shows and corporate events – this is certainly true of larger and more bulky items. But not everyone you want to reach can make it to trade shows or events, nor will they visit your company onsite. With a lanyard, you can easily mail one out with some promotional literature or a short note to get your name out there – and you could even add them to your website. Thanks to the inexpensive nature of lanyards, mailing them out should not be such a financial loss, and you might just reach some great new customers. This added bonus makes lanyards incredibly popular.
As you can probably imagine, there are even more reasons than this that personalised lanyards are always considered part of the top five promotional products. This is just the beginning! If you want to introduce personalised lanyards to your own promotional product offerings, then Just Lanyards can help. We offer a range of lanyards in different colours, with the option to add the name or message of your business.
Browse our range to see what personalised lanyards you can offer to your clients, customers, and employees.