Why are personalised lanyards popular?
Lanyards are a popular choice for businesses and organisations who want their employees or visitors to display their ID while on their premises, and personalised lanyards are a particularly popular choice. Rather than purchasing plain or generic lanyards, more and more organisations are opting to have their logo or branding printed onto their lanyards. Let’s take a look at the benefits of this personalisation so that you can decide if custom lanyards are the right choice for your business.
Security can be heightened with personalised lanyards
Lanyards are often used to enable employees to carry photographic ID cards with them, and many businesses ask their staff to always wear their lanyards when on the premises to ensure that unauthorised personnel can be identified quickly. However, if using plain or generic lanyards it’s possible for unauthorised personnel to simply purchase an identical lanyard and pass themselves off as authorised. When you personalise your lanyards you can instantly reduce the risk of security breaches. Anyone seen wearing a different lanyard can quickly be identified as a security risk.
Using personalised lanyards can also help you to add additional layers of security to your business. For example, you could have unique lanyards for each department to reduce the risk of unauthorised employees accessing areas in which sensitive information is stored. Plus, if you regularly have visitors to your premises you could give them unique lanyards to wear after signing in. Not only does this instantly differentiate them from staff, but it also allows you to identify anyone who has not gone through the proper sign-in procedures.
Personalised lanyards can build trust
If your employees regularly visit customers in their homes, personalised lanyards can help to build trust by serving as proof that your employee is officially a part of your company. It can be daunting for people to let strangers into their homes which is why it’s common for the field staff to carry photo IDs. A lanyard personalised with your business name, logo and colours can provide an extra layer of reassurance that the ID is legitimate.
Invest in quality lanyards
When it comes to choosing lanyards for your next exhibition, it’s important to invest in high-quality lanyards that will look the part. There’s no point in trying to save a few pence by buying low-quality conference lanyards.
Apart from the fact they will look dull, they may unravel. This would reflect badly on your event. In addition, when your brand – and your sponsors’ brand – is connected to the lanyards, you don’t want to be associated with something that may look cheap.
Investing a little extra into a high-quality, vibrant and on-point solution is a must. Buying top-quality lanyards in bulk will not cost the earth, yet in terms of promoting your brand, they will be invaluable.
Whether you hand out lanyards with conference passes or include them in entry bags for delegates, they are not something event organisers should overlook. Today, most attendees expect lanyards. After all, they provide a golden opportunity for sponsorship placement and advertising.
While smart passes for business events have their place, nothing can replace lanyards for exhibitions. Make them strong, functional and appropriately branded, as they are the first thing people will notice. People are likely to form a first impression of a person or organisation in just seven seconds, according to research.
When your lanyards look good and they’re hanging around the neck of every delegate, they are potentially the most useful tool to make a good first impression. A new contact will form an opinion of who you are from this first impression, so your lanyard is representing your brand.
Seven seconds isn’t enough time to talk about your company’s history, or give your contact a proper verbal welcome! This means your branded lanyard is all-important in sending out the right message. Make sure you can guarantee quality, great branding and reliability all in one design by choosing professional lanyards that won’t let you down.
Creating your lanyards
Whether you’re planning a national exhibition or a conference for your regional sector or niche, start creating your lanyards well in advance.
Here at Just Lanyards, our custom lanyards are mainly used as promotional items at exhibitions and conferences. Our high-quality printing ensures your event and brand remain visible long after the exhibition is over.
The first step is deciding what type of lanyard is best for you. We supply premium quality nylon lanyards, flat polyester lanyards, tubular lanyards, full-colour dye sublimated lanyards, woven lanyards and more. It is down to your personal choice. We can also silk-screen custom lanyards to full-colour digital print.
If you’re on a tight budget, we can supply flat, plain lanyards. Alternatively, we can supply a variety of colours and different attachments to suit your bespoke needs.
Choose from popular colours that are kept in stock, but if you have specific Pantone colours for your brand and business style, we can still create your ideal lanyard. Our most economic option is our round cord lanyards fashioned from braided polyester. They can be thinner than flat lanyards and usually measure 35 inches long.
Our large selection of different colours and designs makes it convenient and simple to design your bespoke lanyards – and you can also go one step further if you’re hosting a major exhibition lasting several days. Perhaps you might choose to identify single-day visitors over those with a weekly pass.
Maybe you want to quickly distinguish employees from delegates attending the conference. There is an endless list of possibilities when it comes to tweaking your designs so you get exactly what you need. With fully-customised images, text and designs, we can promise you something special when it comes to lanyards for your next exhibition.
Contact us today to speak to our friendly and knowledgeable support team, who are always on hand to serve you. We will deliver a quick turnaround and offer free standard UK delivery on all orders.